Apple ditches Coca-Cola to become the world’s top valued brand

Over the past 13 years, Coca-cola was branded as the world’s most valued brand. But recently according to reports, this 13 year reign has ended. The new study reports show that the current most valued brand is now Apple.

Apple, known to majority as the iPhone maker, jumped to first place with a total brand worth of $98.3 billion compared to Coca-Cola’s $79.21 billion which is now at 3rd place. In 2nd place comes Google, valued at $93.29 billion, the search giant moved from 4th place to claim the 2nd place.

This clearly shows that rise in technology trends that puts the Apple and Google in the top 2 most valued brands in the world. However, not every brand in the tech world saw this type of rise. Intel fell to about 5% of its total value to come from 8th to 9th position and now Samsung has taken the 8th position. IBM also dropped from 3rd to 4th while Microsoft retained its spot at 5th.

“Tech brands continue to dominate Interbrand’s Best Global Brands report,” the consultancy firm said in a press release, “underscoring the fundamental and invaluable role they play in consumers’ lives.”

The report was based on different factors related to a specific brand. The report saw many factors including financial performance over the past year, customer loyalty and how each brand played a part in making a final decision to purchase. We have seen the Apple has a very large number of customers loyal to it and that can be one of the reasons that Apple is valued at number 1 spot. In other sense, we can also say that Apple is not facing much competition in its category of smartphones or in any other electronic gadget like the Coca-Cola is having against Pepsi or other cold drinks brands.

According to the reports, Facebook was the biggest brand to rise in 2013, rising from 52nd place from 69th in 2012. Overall, among the top 10 most valued brands, 5 of them were from the technology sector and this shows how technology has influenced our everyday lives over the past decade.

2013 Rank	2012 Rank	Brand Name	Sector	Brand Value ($m)
1	2	Apple	Technology	98,316
2	4	Google	Technology	93,291
3	1	Coca-Cola	Beverages	79,213
4	3	IBM	Business Services	78,808
5	5	Microsoft	Technology	59,546
6	6	GE	Diversified	46,947
7	7	McDonald’s	Restaurants	41,992
8	9	Samsung	Technology	39,610
9	8	Intel	Technology	37,257
10	10	Toyota	Automotive	35,346
11	11	Mercedes-Benz	Automotive	31,904
12	12	BMW	Automotive	31,839
13	14	Cisco	Technology	29,053
14	13	Disney	Media	28,147
15	15	HP	Technology	25,843
16	16	Gillette	FMCG	25,105
17	17	Louis Vuitton	Luxury	24,893
18	18	Oracle	Technology	24,088
19	20	Amazon	Retail	23,620
20	21	Honda	Automotive	18,490