Artificial Intelligence is not a new concept, nor has it started progressing one or two years ago. Sounds surprising, doesn’t it? Ironically, people started talking about AI and appreciating its potential only after internet users felt the taste of generative AI applications, which are only a small part of the whole AI technology, the coverage of which would require ten times more articles like this, so we won’t do that.

Instead, this article will touch the generative AI to explain its influence on gaming. We heard that Microsoft, one of the pioneers of the AI development industry, started a collaboration with Inworld AI not long ago, to create generative AI characters for Xbox. If a company of this caliber is invested in AI-infused game creation, it means there are enormous opportunities for gaming companies and developers.

Generative AI has been progressing so quickly that it’s even hard to follow its development, from simple Chat GPT to GPT 4, Dall-E, and now Sora, Open AI’s video-generating platform. This technology would never have grown this fast, had there not been so many companies ready to integrate AI into their services, and one of the most active industries is gaming, along with other entertainment options, particularly video streaming.

Personalizing the gameplay

Online gaming is a dynamic industry that has a revenue of billions of dollars, so companies always look for creative ways to take the gaming experience to another level, and there you go, AI is here to help.

Beyond the technical part, like coding or designing a game, generative AI can contribute to the user personalization efforts that are crucial for many companies from video games to online casino variations. For video poker games, for instance, the thematic approach is fundamental, since that’s part of the user attraction. People may play online video poker for real money but for them, being entertained is always important. 

Generative AI has the talent to follow the patterns and analyze those. Let’s say, if a user has an interest in history, they can be offered to play a video poker game with a theme of an ancient world. Sounds exciting, right? And this is just an example, whereas more and more capabilities can be utilized for next-level game development.

NPCs Get a Brain Upgrade

You know those old-school video games where the townsfolk seem a little…robotic? Generic greetings, the same complaints every time you walk by – it feels a bit like talking to walking cardboard cutouts. Generative AI could completely change that for the better! Imagine if every villager in a Role-playing game actually felt like a person. They’d have their own little quirks, their own backstory, and maybe even offer you side quests that feel like real favors, not just chores on a list. 

What about if the whole town reacted to something big you did? Maybe there’s a huge plot point in the story, and suddenly afterward, everyone’s either whispering about you or cheering you on! It’d make the world feel so much more alive, instead of pre-programmed characters simply going through the motions. 

Think of how surreal it’d be if you truly communicated with a certain NPC; maybe they eventually opened up to you about their dreams or worries. It’d be like having a whole cast of real people reacting to your choices in the game – the possibilities for incredible storytelling are huge!

The Gamer as Co-Creator

Okay, this is where things get really mind-blowing. AI won’t just be making existing games better, it could create entirely new ways to play. Imagine a game where you can just describe the kind of adventure you want, and AI basically builds the world around you! Not only that, but it fills in the details with creatures, side characters, and a story that feels like it was made just for you. 

Want to be a space pirate with a goofy alien crew, cracking jokes as you fight off space bandits? You got it! Or maybe a classic fantasy hero exploring a mysterious floating city, making allies with different factions? AI could make it happen! It’d be like your own personal storybook, except you get to be the main character, and the AI constantly surprises you with how it brings your vision to life. Think of the communities this could create! Gamers trading tips, sharing the worlds they’ve built, even collaborating to design even crazier landscapes – it’s about more than playing games, it’d be about creating them too.

As long as AI grows and trained models become smarter than ever, it is almost clear what the expectations of internet users and business developers are from AI: The ability to bring virtual reality to life and make a mixed experience, which, in other words, we call immersiveness.