Indian Electronics sales expected to increase in the back to school season

The new semester is coming and this is a good time for students to go shopping. Most students will prioritize electronics products because they are must-have items nowadays.

The best-sellers will be computer, laptops, tablets and smartphones. They will be able to save money by buying electronics for sale in India.

Back to school season is considered as the first shopping season at the end of each year and this will set the tone for upcoming holidays. The world economy is on the trend to recovery and it is anticipated that the growth in electronic sales will continue rising this year.

Both online and brick and mortal stores will need to take the opportunity to increase sales. This will be a very competitive market as giants like Amazon also launched a portal in India to sell electronic products like mobiles, accessories, cameras or media players.

In the mean time, Indian government also approved the proposals worth about 20 billion USD from electronics manufacturing companies to expand the manufacturing base. Commenting on this development, Steffen Berns, President, Bosch Group-India, said, “Electronics manufacturing is at a nascent stage in India and this support will enable the industry to meet the dynamic and modern requirements, especially in the automotive domain. We will continue to invest in this growing market and provide products of international standards, specifically tailored to the Indian requirements.”

In a recent back-to-school shopping survey, it is revealed that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year. The Indian consumer electronics is projected to grow about 15%, reaching INR 52,000 crore by 2015 from INR 34,000 crores in 2012. The growth is explained by the growing demand from the middle class, easy availability of finance options and consumers have more ways to go shopping including TV and online shopping.