With nearly 4 million apps available in the Apple App Store and the Google Play Store, users have plenty of choices in this competitive market for developers.
Are you wondering how to stand out from the crowd and what are the best strategies that you can use to boost app downloads? We got you covered- in the list below we gathered a few tips to help you increase your mobile app installs.
1. Leverage Social Media
One of the best strategies for boosting downloads in 2022 is social media, more specifically through one of the most popular platforms, TikTok and partnering up with TikTok influencers.
Thanks to their engaged younger following- usually referred to as Gen Z -TikTok influencers can help you increase your app downloads.
Looking to outsource your TikTok influencer and paid ads content? Then contact a leading TikTok Marketing agency like House of Marketers (founded by one of the first TikTok employees, Inigo Rivero).
2. App Store optimization
To put it shortly, ASO is the app store SEO(Search Engine Optimization).
The higher your app ranks in app stores, the better the chance for it to come up during searches, and the higher the chances that it will be downloaded.
However, do not expect results overnight. The impact of ASO can only be noticed in time and after a sustained effort, but the results are proven and extremely favourable.
3. Choose a well-designed, impactful app-icon
Creating a visually appealing app icon should be on top of your list if you want to increase app downloads. This is the first thing a user sees, so don’t shy away from investing in an outstanding one.
Key elements to keep in mind are making sure that it represents you and your brand and that it also gives the potential customer a clear idea of what to expect from your app.
Visually attractive screenshots, photos, intro videos, and how-to videos, will help increase engagement and prompt users to download your app.
4. Develop your app with a global audience in mind
When you developed your app, you probably thought of a global audience which implicitly means launching your app in multiple languages. Many users across the globe prefer to download apps in their native languages, like French, Italian, and Spanish. With that in mind, it might be worthwhile to consider translating your app into these languages – which will help you boost your app downloads considerably.
5. Use Popups
Another effective way to boost your mobile app downloads is using pop-ups- using them can boost your downloads by approximately 40%.
Make sure that the ones you decide to use are eye-catching and engaging, as a boring one can chase users away.
In conclusion, if you are looking to boost your mobile app downloads, using a combination of these effective marketing strategies can help you put your app at the front of the pack.
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