Salesforce has taken the wraps off its new application offerings for companies that want to boost their performance in terms of mobility. The Sales Cloud1 and Service Cloud1 apps have been announced days before the company’s Dreamforce annual event.
The new apps complement the Salesforce1 platform, which has been released last year. Customer-service and sales representatives will be able to communicate with clients with a vast reserve of intelligence embedded right into their mobile apps.
Sales Cloud1 and Service Cloud1 will both be available for $65 per user per month.
As part of Salesforce’s commitment to enable a faster and improved interaction with clients and promote a more personalized experience for both Sales Cloud1 and Service Cloud1, Salesforce incorporated a Smarter Agent Console into Service Cloud1 to make suggestions for customer service agents. The feature works in the same way as Netflix recommends movies to its subscribers. For example, Service Cloud1 brings up an app console with suggested articles and experts if a customer calls to ask for solution for a certain issue.
Service Cloud1 also helps business users form communities and teams that take up various tasks on smartphones, tablets, desktops and laptops. This is another way of promoting a customer self-service and the feature resembles a WordPress experience in creating templates, according to Salesforce.
In a move to help customer service representatives gain full view of the situation on a client’s mobile device and allow them further to navigate the screen remotely, Salesforce is working to introduce SOS for Apps to Service Cloud1.
On top of those features, Sales Cloud1 brings a suite of integrated mobile apps that work to mobilize the Sales Cloud. A few of those apps are the Today, Tasks, Notes, and Events apps, a battery of built-in apps that have been designed primarily to increase the productivity of customer service agents. They can view and monitor tasks and dashboards, as well as interact with events.
Sales Cloud1 also includes the Sales Path app, which enables sales executives to develop processes that are easy to share with their sales team. There’s also the Sales Reach app which allows sales personnel to launch campaigns and monitor feedback to their campaign. They will also be notified when people download contents from their campaign, among other instances.
Salesforce also brings data.com to mobile phones through the Sales Data app, which provides information about corporate news, financial reports, announcements, regulatory filings and other reports.
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