The AR and VR Technologies – Usage Prospects

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AR and VR technologies (Augmented and virtual reality) are already used in our everyday life. When we look ahead, in 2019-2020 the market for AR and VR technologies will increase almost doubly in comparison with previous years. And now they will affect not only the sphere of entertainment, but increasingly used in education, marketing and e-commerce.

AR-technologies have become more accessible for developers. It means that creators of reality in a great demand, and requests for such application will constantly grow. Оne of such outsourcing developers is Brights – custom application software development company from Ukraine, that offers the creation of projects with augmented reality, eye recognition, neural networks, and other advanced technologies.

AR and VR technologies (Augmented and virtual reality) have recently been something like inaccessible and fantastic. But today they are already used in our everyday life: from games to communication (VRChat) and other forms of entertainment (Face Tracking, etc.).

When we look ahead, in 2019-2020 the market for AR and VR technologies will increase almost doubly in comparison with previous years. And now they will affect not only the sphere of entertainment, but increasingly used in education, marketing and e-commerce.

Google and Apple giants also have an influence on these sphere. They presented the technology ARKit and ARCore, that simplify the development of mobile applications with an Augmented reality.

Thus, AR-technologies have become more accessible for developers. It means that creators of reality in a great demand, and requests for such application will constantly grow. Оne of such outsourcing developers is Brights – a custom application software development company from Ukraine, that offers the creation of projects with augmented reality, eye recognition, neural networks, and other advanced technologies.

Marketing and advertising

AR-technology often can be used in marketing and advertising. It concerns mobile applications that recognize images and augmented with virtual content. For example, a person who has come to the store can launch an application, set a smartphone camera to a product and see the product description using augmented reality.

Medicine

As for virtual reality, it is often used in advertising campaigns. In addition, both virtual and augmented reality have huge potential in medicine. These technologies bring the possibility of doing operations remotely. Even now virtual reality is used to cope with post-traumatic disorders, which often occur among participants of military operations.

Education

The usage of VR and AR technologies also can be invaluable in educational process. Let’s imagine, school teachers no longer need to monotonously tell, for example, about the Egyptian pyramids and their complex construction. With the help of virtual reality helmets, you can go through the tunnels with sarcophagi right at your school desk, hear the rustlings of labyrinths and estimate by your own key historical events that were thousands years ago. Such training will help to develop a generation of such professions, which have not very high demand in society, but are still essential for preserving the flexibility of modern science.

What is the advantage of virtual and augmented reality?

It allows you to create an environment that is perceived by human through the sensation. In fact, VR/AR can simulate comfortable conditions for obtaining new knowledge, and especially for children and teenagers education. Nobody will impose own thoughts to students, they consider all the information by their own. Who knows, maybe VR and AR will solve the problem of “cleanliness” of new knowledge and information in the educational process.

AR and VR formats in education can be different, but their advantages over full-time study are obvious. The transfer of experience and picture through virtual and augmented reality is inspired by involvement effectiveness. So the educational process can be improved. According to VRAr lab research, more than 90% of students successfully learn such material, which makes these AR and VR formats effective in education.

The developer community has one important issue that prevent full integration of these technologies into the educational environment. The quickly growing extension of knowledge about the world is very difficult to implement in interactive forms. For any modern scientist, the publication of the book does not present any particular problems, because in order to fix their studies, it is enough to open only an MS office on a computer. However, the mechanisms that everyone understands to create interactive content without using specialized knowledge using virtual and augmented reality are simply absent.