Modern businesses collect a lot of data on everything from delivery times to stock numbers and customer sales. With the right tools, this data can provide better insights into how the business should operate. The right usage of data can make or break a company, and more businesses than ever are making use of their data to beat the competition.
Data visualization tools such as Maptive.com can provide a lot of uses to management. These tools can help a business to manage employees better, focus marketing strategies, and achieve better results. In this guide, we’ll be explaining what data visualization software is and how it’s used. We’ll also look at the best available data visualization software that you can use today.
What Is Data Visualization Software?
Put simply, data visualization is a visual depiction of information. It’s some form of imagery, whether that’s a chart, a map, an infographic, or something else that can present data. A computer program can take data and present it in the form of an image, and this is known as data visualization software.
Businesses use data visualization as a way of giving meaning to raw data. While the data on its own is often hard to use to provide clear insights, it can be used to make a point when visualized. Once you use data visualization software, you can reveal a lot about the business.
There are lots of different types of software that can present data in different ways. Depending on the tool you use and the features it has, your data could take on many different forms. Free options are available, although these usually provide limited features and analysis. If it’s a more detailed visualization you want, you’ll need to go for more advanced software. Make sure you choose a software that fits the needs of your business and is capable of providing the insights you’re looking for.
The Best Map-Making Tool
Maps are an excellent way to make the most of location-based data. Using data involving specific addresses and locations, you can create a custom map of your business. Maptive is an excellent service for creating intuitive and insightful maps from your data. The tool uses Google Map Enterprise level technology to provide worldwide coverage and a high level of accuracy. To use the service, you can sign up for the free trial and upload your data. Once your data is uploaded, you can filter out specific data points or make use of the extensive features on offer.
Maptive lets you use a wide array of different features to help get the most information out of your custom map. Options such as customized markers and sales territory mapping give insights into your business. Other features allow you to use Maptive to map out the best routes around your different locations. It can also inform employees of their territories, and show relative distances from certain locations. The service is simple to use, and you can test it for free. Maptive has some of the most extensive mapping tools of any other data visualization software, which is why we had to pick it as our number one option.
The Best Chart Making Tool
Google’s Data Studio is easily one of the best ways to turn your data into a variety of different charts and graphs. You can use this software to quickly provide insight, present data, and help make data-driven decisions for your business. The service can be set up to automatically process your data from numerous sources, including activity on your webpages. If you prefer, you can also add data manually from a Google Sheet file. The data in the chart is constantly updated, giving you the best real-time insights into how your business works.
One of the best aspects of Google’s Data Studio is that it’s currently free to use. While this is great, it does mean that it lacks some of the more in-depth features that other data visualization tools provide. If you want a clear picture of your business processes, it does the job, but if you require more details, another service may be better.
The Best All-Round Data Visualization Tool
There are so many great data visualization tools out there, and the best one will depend entirely on your own needs. What works for your business may not be the best option for someone else. However, if you’re looking for a good all-round option, Visme is a great choice. This service can provide charts, maps, and infographics using data from your business. The tool provides a lot of unique customization options that lets you create visually impressive images of your data. Change the colors, style, and overall design to help make your graph stand out. Visualizing your data is as simple as copying across a spreadsheet into the tool. Visme also allows for group collaboration and sharing, so you can easily share the chart with your employees. Simply download the finished image and attach it to files or to webpages and social media. Visme is a paid service, so to unlock all of the design features, you’ll need to purchase one of its packages.
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